In a year of unforeseen challenges, Americans are realizing now more than ever the importance of staying active to maintain physical health. As physical activity levels have plummeted over the last seven months, as a result of the pandemic, gym closures and prohibiting group gatherings, consistent outlets for physical activity remain elusive. And while the overarching concern among fitness enthusiasts seems to be solely focused on how to stay fit despite a lack of gyms, through the course of 2020, one esteemed, Colorado-based doctor identified a pressing need in Americans 30 years and older—the demand for a safe and effective digital exercise program that is completely customized to their body that can be performed from home.
As an industry leader and specialist in chronic back pain and human biomechanics, prior to the development of FITFOREVER, Dr. James has been known for his best-selling book The Younger Next Year Back Book as well as his other two programs,
BACKFOREVER and GOLFFOREVER. Inspired to support golfers and people with long-lasting back problems and pain, GOLFFOREVER and BACKFOREVER were designed by Dr. James to help users regain mobility and retrain the body on how to move freely and without pain in the back or throughout the body. After seeing the success rate of these programs, the biomechanics expert then looked to use his team’s expertise to create a new program that would function as a complete digital fitness platform that serves to help its users feel great, by way of FITFOREVER.
“Our method is simple,” says Dr. James. “At FITFOREVER our focus is on building a highly functional body that feels great. Looking good is just a wonderful side effect.”