This article was produced in partnership with T1.
As 2020 has indeed proven to be an unrelenting year of challenges as a result of the coronavirus pandemic, government mandated quarantines, the economic collapse, and more, now more than ever, Americans are realizing the importance of maintaining a healthy and fit lifestyle. While the year has forced many business owners to reevaluate their companies and businesses, Colorado-based health and fitness visionary, Dr. Jeremy James saw the disadvantages of 2020 as an opportunity to reexamine how he could help optimize the performance and physical activity of Americans everywhere and recognized the demand for a safe and effective exercise program that people could utilize at home. With this, he developed FITFOREVER, the first of its kind, digital fitness platform that is completely customized to a user’s body and can be performed from home.
With an extensive background in chronic back pain and human biomechanics, Dr. James is known for his best-selling book The Younger Next Year Back Book as well as two other programs, BACKFOREVER and GOLFFOREVER. After designing these two programs as a way to help people regain mobility and retrain the body to move freely without pain in the back or body, Dr. James saw huge success rates within his client base. With the foundation of his two prior programs, the fitness expert parlayed this expertise into FITFOREVER, with its focus being a comprehensive digital fitness platform that ranks helping users feel great as a top priority.
“Our method is simple,” says Dr. James. “At FITFOREVER, our focus is on building a highly functional body that feels great. Looking good is just a wonderful side effect.”